Selling in Japan
A Japanese website that Japanese customers trust
Japan received 42.68 million foreign visitors in 2025. The market is open, and it is also regulated.If you sell to customers in Japan, two things decide whether you are taken seriously: the Japanese itself, and the notices the law requires.This page exists in five languages. Switch below to see it.
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Try switching the language
Press a label and the panel below changes language. The page is not reloaded. The same labels open the real pages in each language.
en
Your name, and what you do
This text is replaced by the same text in another language. Photographs and layout stay where they are. The layout holds even when the text gets longer or shorter.
Open this page in this languageWhat Japanese law asks you to put on the page
The Act on Specified Commercial Transactions applies to sellers outside Japan as well. These are the items most often missing.
- 01
Your legal name and address
The corporate name, or the full name of the person trading. For an overseas seller this is the address of your principal place of business. If you have a representative in Japan, that name and address as well.
- 02
A telephone number
A number that reaches you. It may be disclosed on request rather than printed, but it has to exist and be given without delay.
- 03
A written return policy
State it plainly. If you do not, Japanese law obliges you to accept returns within eight days of delivery, whatever your own terms say.
- 04
Prices including tax, and every other charge
The total, not the pre-tax figure. Shipping and any other fee stated separately. Payment methods and delivery times as well.
Japanese written by a Japanese person
Machine translation reads as machine translation to a Japanese customer. Honorific register, the conventions of your trade, and the words regulators do not allow are the three things it misses. Those are not matters of style. They decide whether people buy.
| Rank | Country or region | Visitors in 2025 |
|---|---|---|
| 1 | South Korea | 9.46M |
| 2 | China | 9.10M |
| 3 | Taiwan | 6.76M |
| 4 | United States | 3.31M |
| 5 | Hong Kong | 2.52M |
Visitor numbers: Japan National Tourism Organization, 2025 estimate, published 21 January 2026.
What I do
- Write the Japanese myself, as a Japanese person, for Japanese customers.
- Put in the notices Japanese law requires, at no extra charge, on every plan.
- Set the language links, the language declaration, the canonical URL and the sitemap entry for every language.
- Check after publishing that the page actually appears when searched in that language, and report what I find.
What I do not do
- I do not give legal advice. Contract terms, disclaimers and whether you need a licence are for a qualified professional.
- I do not work in English by telephone. Email and forms, in writing.
- I do not take on affiliate sites or sites whose purpose is advertising revenue.
I count what is there first
Write to me and I will count the pages you have and the notices that are missing. No follow-up sales contact.
